Freelance to Agency: Taking The Leap

This talk is geared towards freelancers who are ready to “grow up” and join the dog-eat-dog world of running a successful website design or marketing agency. We will cover some of the basics of incorporating a business, and give some tips and advice for freelancers with the entrepreneur bug. A quick rundown of what will be in the speech:

  • What type of business do I start? LLC, S-Corp, Corp – what’s the difference?
  • Renting office space: what to look for and questions to ask your landlord.
  • Funding: how much does it cost to start a business, and how do I secure funding?
  • Employees: How to find quality employees, and how to determine pay rates.
  • Business Planning, Goal Setting, and Processes: how to set your new business up for success.

If in a discussion setting, freelancers will have the opportunity to briefly describe their current situation. We’ll have full worksheets to help establish goals and a plan, and I will talk about my own experience starting a business. Iceberg grew from 2 employees in a basement to a full staff of 7 full-time employees (and an office dog) in less than two years.

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